Bangalore Institute Of Digital Marketing is a platform where an individual can learn digital marketing and also the perspective to be able to think right and become industry ready.
30 + hours of extensive practical and theoretical training
15 Days of interactive classes
15 sessions of in-depth learning of all industry required digital skills
200 global partners from across the globe
Orientation
Marketing mindset and digital evolution
Industry, working dynamics and career options
Overview and perspective
Understanding websites
SEO basics
SEM basics
Social media basics Media buying basics Affiliate marketing basics Email marketing basics Measurement and data analytics basics PR basics
Starting up
Website creation
Social media setup
SEO setting up
Business listing setting up
Understanding user behaviour on search (Micro-moments)
Google search trends
Blend - organic and paid
Working - Google Search Ads
Keywords and selection
Advanced SEO
Permission marketing
Building a search strategy
Interruption marketing
Social Media Ads
ROS, Roadblocks and Google Display Network
OTTs, YouTube ads
Email and SMS marketing
Influencer marketing
Putting the strategy together
Trends and stats
Fundamentals of Marketing
Consumer behaviour on digital media
Content asset types, guidelines and tips
Content planning for social media
Measurement in Digital / Data analytics
Digital listening and ORM
Case studies (Integrated digital)
Building a strategy
Overview
Image discover and editing tools - Freepik, Pixabay, Canva
Basics of Photoshop
Content discover and language tools - Buzz Sumo, Grammarly
Adwords Express, Facebook Analytics for Mobile, Google analytics for Mobile
Media buying strategies
Programmatic, DMP, DSP
Becoming an influencer
Earning money with affiliate marketing