Digital Marketing Degree

Digital Marketing Degree | Bidmonline

The Degree in Digital Marketing offered by Bangalore Institute of Digital Marketing (BIDM) is a comprehensive and industry-driven program designed to turn aspiring marketers into digital leaders. Our curriculum combines in-depth theoretical knowledge with hands-on practical training to prepare you for the ever-evolving world of digital marketing.

Get a Digital Marketing Degree Online or Offline | Learn from experts, access 100+ Ai tools | Global-recognized cert. | Practical Learning | 1 year duration

This program is perfect for students, working professionals, entrepreneurs, and business owners looking to make a strong impact online. Learn directly from industry experts and get real-time experience through live projects, internships, and case studies.

What you will learn?
During this comprehensive course, students will gain hands-on experience across all key areas of digital marketing. You’ll learn how to build and manage websites using WordPress, optimize content for search engines (SEO), create and manage paid campaigns through Google Ads, and run effective social media strategies on platforms like Facebook, Instagram, and LinkedIn. You will also explore content marketing, email marketing, Google Analytics, online reputation management, and the basics of freelancing.

Tools & Platforms Covered
Gain hands-on experience with 30+ tools including Google Ads, Google Analytics, SEMrush, Canva, WordPress, Mailchimp, Yoast SEO, Meta Business Suite, and more.

Our Learning Approach
Our teaching approach is 100% practical and tool-based. Each student works on live projects, campaign simulations, and hands-on assignments to apply concepts in real time. You’ll get access to mock interviews, career counseling, and one-on-one mentorship to ensure clarity and confidence.

Real-World Implementation
From auditing actual websites to running ad campaigns and analyzing real data, our course is designed to simulate real industry work. By the end of the program, students will have a working portfolio, certifications, and the skill set required to secure jobs or freelance clients with ease.

Overview

Career Opportunities After This Course

KEY HIGHLIGHTS

Highlights

Key Features

Industry-Relevant Curriculum

Get trained in the most in-demand digital skills that companies actually look for.
Expert Faculty

Learn from certified digital marketers and experienced trainers.
Tool-Based Learning

Gain hands-on experience with tools like Google Ads, Canva, SEMrush, WordPress, and more.
100% Practical Approach

Apply your skills in real-world settings with our partnered companies.
BIDM Certification + Tool Certifications

Boost your resume with a recognized certificate and optional Google certifications.

Upskill Your Career

Career Support

Placement Assistance

Access to a network of hiring partners and job portals.

Interview Preparation

Workshops to enhance your employability.

Internship Opportunities

Gain practical experience with leading companies.

Digital Marketing Fundamentals

Website Planning & Development

Search Engine Optimization

Search Engine Marketing

Social Media Marketing

Content Marketing & Blogging

Email Marketing Strategies

Online Reputation Management

Affiliate Marketing

E-commerce Marketing

Conversion Rate Optimization

Lead Generation Techniques

BIDM

Who can join us?

This course is ideal for students, job seekers, freelancers, business owners, and working professionals who want to build a strong foundation and launch a successful career in digital marketing.

2.4k+

Successful
students

80%+

Students
40%+

Working Professionals
30%+

Business Owners

Customized Course Curriculum

Email marketing has become one of the most powerful and cost-effective tools to reach a targeted audience. It allows businesses to connect with large numbers of internet users at minimal cost, making it one of the most practical digital advertising strategies. Email marketing is not only a reliable way to build customer trust, but it’s also proven to deliver high response rates—making it a top choice for digital marketers.

PPC is an online advertising model where advertisers pay a fee each time their ad is clicked. It's a way to buy website visits rather than earn them organically. Common platforms like Google Ads and Bing Ads allow businesses to bid on keywords, displaying ads on search engines or partner websites to drive targeted traffic quickly.

Affiliate marketing involves promoting other companies' products and earning a commission for each sale made through your referral link. Affiliates use websites, blogs, social media, or email marketing to reach potential buyers. It's performance-based, meaning income depends on results. This model benefits businesses by expanding reach and rewards affiliates for successfully driving traffic and conversions.

Social media marketing uses platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products, services, or brands. It involves content creation, paid advertising, and community engagement to increase brand awareness, drive website traffic, and generate leads. Businesses leverage social media analytics to optimize campaigns, connect with audiences in real-time, and build lasting relationships with customers.

SEO is the process of improving a website's visibility on search engines like Google. It involves optimizing content, keywords, meta tags, and backlinks to rank higher in organic search results. Effective SEO drives targeted traffic without paid ads, enhances user experience, and builds credibility by aligning the website with search engine algorithms and user intent.

Not Ready Yet?

At BIDM, we understand that choosing the right career path is a big decision — and we’re here to help!

Which degree is best for digital marketing?

The best degrees for a career in digital marketing are:

BBA in Digital Marketing
B.Sc. in Digital Marketing
MBA in Marketing with Digital Specialization

If you don’t want to wait 3 years, BIDM’s 1-Year Advanced Program gives faster results than a full-time degree.