Diploma in Digital Marketing

The Diploma in Digital Marketing offered by Bangalore Institute of Digital Marketing (BIDM) is a meticulously crafted program designed to equip students, professionals, and entrepreneurs with the skills and knowledge required to thrive in the dynamic digital landscape. With a curriculum that blends theoretical concepts with practical applications, this course ensures participants are job-ready upon completion.

What you will learn?
The Diploma in Digital Marketing by the Bangalore Institute of Digital Marketing (BIDM) is a comprehensive program that equips students with both foundational and advanced knowledge of the digital landscape. Students will learn core concepts such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Email Marketing, Content Creation, Web Analytics, Online Reputation Management, and Affiliate Marketing. Additionally, the course introduces emerging trends like AI in marketing, mobile advertising, and e-commerce strategy, ensuring learners stay ahead of the curve.

Tools & Platforms Covered
To reinforce learning, students gain hands-on experience with top industry tools and platforms. These include Google Ads, Google Analytics, SEMrush, Ahrefs, HubSpot, Mailchimp, Canva, Meta Ads Manager, and WordPress. By mastering these tools, students build practical skills that are highly valued in the job market.

Our Learning Approach
BIDM’s focus on real-life implementation ensures that students graduate job-ready. Capstone projects, internships, and case studies from diverse industries allow them to apply their skills in a practical context. This immersive approach bridges the gap between classroom learning and on-the-job performance.

Real-World Implementation
From auditing actual websites to running ad campaigns and analyzing real data, our course is designed to simulate real industry work. By the end of the program, students will have a working portfolio, certifications, and the skill set required to secure jobs or freelance clients with ease.

 

Overview

Career Opportunities After This Course

KEY HIGHLIGHTS
Highlights

Key Features

  • Industry-Relevant Curriculum

    Get trained in the most in-demand digital skills that companies actually look for.

  • Expert Faculty

    Learn from certified digital marketers and experienced trainers.

  • Tool-Based Learning

    Gain hands-on experience with tools like Google Ads, Canva, SEMrush, WordPress, and more.

  • 100% Practical Approach

    Apply your skills in real-world settings with our partnered companies.

  • BIDM Certification + Tool Certifications

    Boost your resume with a recognized certificate and optional Google certifications.

Upskill Your Career

Career Support

4
Placement Assistance

Access to a network of hiring partners and job portals.

5
Interview Preparation

Workshops to enhance your employability.

6
Internship Opportunities

Gain practical experience with leading companies.

BIDM

Who can join us?

This course is ideal for students, job seekers, freelancers, business owners, and working professionals who want to build a strong foundation and launch a successful career in digital marketing.

2.4k+

Successful
students
  • 1
    80%+

    Students

  • 2
    40%+

    Working Professionals

  • 3
    30%+

    Business Owners

Customized Course Curriculum

Email marketing has become one of the most powerful and cost-effective tools to reach a targeted audience. It allows businesses to connect with large numbers of internet users at minimal cost, making it one of the most practical digital advertising strategies. Email marketing is not only a reliable way to build customer trust, but it’s also proven to deliver high response rates—making it a top choice for digital marketers.
PPC is an online advertising model where advertisers pay a fee each time their ad is clicked. It's a way to buy website visits rather than earn them organically. Common platforms like Google Ads and Bing Ads allow businesses to bid on keywords, displaying ads on search engines or partner websites to drive targeted traffic quickly.
Affiliate marketing involves promoting other companies' products and earning a commission for each sale made through your referral link. Affiliates use websites, blogs, social media, or email marketing to reach potential buyers. It's performance-based, meaning income depends on results. This model benefits businesses by expanding reach and rewards affiliates for successfully driving traffic and conversions.
Social media marketing uses platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products, services, or brands. It involves content creation, paid advertising, and community engagement to increase brand awareness, drive website traffic, and generate leads. Businesses leverage social media analytics to optimize campaigns, connect with audiences in real-time, and build lasting relationships with customers.
SEO is the process of improving a website's visibility on search engines like Google. It involves optimizing content, keywords, meta tags, and backlinks to rank higher in organic search results. Effective SEO drives targeted traffic without paid ads, enhances user experience, and builds credibility by aligning the website with search engine algorithms and user intent.

Not Ready Yet?

At BIDM, we understand that choosing the right career path is a big decision — and we’re here to help!

Dear Future Digital Marketers!

Connect with us to get a free consultation to take the right decision and enter into the digital world.