Search Engine Optimization (SEO)

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The Certificate in Search Engine Optimization offered by Bangalore Institute of Digital Marketing (BIDM) is designed to provide learners with in-depth knowledge and hands-on training in Search Engine Optimization. Whether you’re a student, marketing professional, entrepreneur, or freelancer, this course will equip you with the skills required to increase a website’s visibility and improve its performance on search engines like Google, Bing, and Yahoo.

What you will learn?

In this SEO course at BIDM, you’ll learn how to optimize websites for higher search engine rankings through keyword research, on-page and off-page SEO, technical SEO, and content strategy. You’ll also master tools like Google Analytics and Search Console, perform SEO audits, and implement real-world strategies for organic growth and local SEO success.

Tools & Platforms Covered
Gain hands-on experience with 30+ tools including Google Ads, Google Analytics, SEMrush, Canva, WordPress, Mailchimp, Yoast SEO, Meta Business Suite, and more.

Our Learning Approach

At BIDM, we believe in learning by doing. Every session includes live demonstrations, practice assignments, and weekly exercises based on real websites. Our trainers guide students through keyword research, on-page optimization, backlink strategies, and technical SEO fixes on live domains. This approach ensures practical understanding and problem-solving capabilities.

Students also participate in SEO audits, competitor analysis, and content optimization strategies that prepare them to handle real-world projects confidently.

Real-World Implementation

Students are encouraged to work on their own blogs, websites, or assigned live projects during the course. They learn to implement SEO strategies from scratch—starting with a baseline audit and progressing to ranking improvement. This hands-on experience offers tangible outcomes that build confidence and enhance their portfolios.

BIDM also offers internship opportunities, where learners work on real campaigns for clients or startups, gaining professional exposure and real-time results tracking.

Overview

Career Opportunities After This Course

KEY HIGHLIGHTS

Highlights

Key Features

Industry-Relevant Curriculum

Get trained in the most in-demand digital skills that companies actually look for.
Expert Faculty

Learn from certified SEO experts and experienced trainers.
Tool-Based Learning

Gain hands-on experience with tools like Google Analytics, SEMrush, Ahrefs, Screaming Frog, and more.
100% Practical Approach

Apply your skills in real-world settings with our partnered companies.
BIDM Certification + Tool Certifications

Boost your resume with a recognized certificate and optional Google certifications.

Upskill Your Career

Career Support

Placement Assistance

Access to a network of hiring partners and job portals.

Interview Preparation

Workshops to enhance your employability.

Internship Opportunities

Gain practical experience with leading companies.

Search engine algorithms

Keyword Research

On-Page SEO

Off-Page SEO

SEO Foundations

SEO for E-Commerce

Email Marketing Strategies

Voice Search Optimization

Audit Reports

SEO for Video Content

Conversion Rate Optimization

Global SEO

BIDM

Who can join us?

This course is ideal for students, job seekers, freelancers, business owners, and working professionals who want to build a strong foundation and launch a successful career in digital marketing.

2.4k+

Successful
students

80%+

Students
40%+

Working Professionals
30%+

Business Owners

Customized Course Curriculum

Search engines like Google use bots to crawl, index, and rank web pages based on relevance and authority. They process queries and display results by analyzing algorithms and ranking signals like content quality, backlinks, and user experience. Understanding how search engines function helps businesses optimize websites to appear higher in search results and attract targeted traffic.

Keyword research involves identifying words and phrases people use in search engines related to a business, product, or service. It helps target the right audience by understanding search intent and competition. By integrating high-volume, low-competition keywords into website content, businesses can improve visibility, attract relevant traffic, and align content strategies with actual user search behavior.

On-page SEO focuses on optimizing individual web pages to improve search engine rankings and user experience. It includes optimizing meta titles, descriptions, headers, URLs, internal links, and content quality. Proper keyword usage, image optimization, mobile responsiveness, and fast loading speed are essential. On-page SEO ensures that a webpage is both search engine and user-friendly.

Off-page SEO refers to actions taken outside the website to improve its search engine rankings. The primary focus is on building quality backlinks from authoritative sites, which signal trust and relevance to search engines. Other tactics include social media engagement, influencer outreach, and online reviews. Effective off-page SEO enhances domain authority and drives more organic traffic.

CRO is the process of increasing the percentage of website visitors who take desired actions, such as making a purchase or filling out a form. It involves analyzing user behavior, testing design elements (A/B testing), improving site speed, and simplifying navigation. CRO ensures that existing traffic is effectively turned into leads or customers, maximizing marketing ROI.

Not Ready Yet?

At BIDM, we understand that choosing the right career path is a big decision — and we’re here to help!